Una Guía SEO para seleccionar el mejor título de la Página de inicio

Anyone who has any knowledge of search engine optimization (SEO) knows that the right title for your homepage makes all the difference. The title of your website carries a lot of weight when it comes to how your page is rated. Your home page is especially important so the title for your homepage needs to be chosen carefully. The following information will help you use search engine optimization methods to figure out what the best keywords are for your title and how to best put them together. If you want your website to succeed, you need a good homepage title.

You need to choose a homepage title that provides a good description of your website's theme, includes what you offer or sell, and that is short and to the point. That is what makes a good homepage title as far as search engine rankings are concerned. As far as online marketing goes, you have to make sure you get the word out about your brand so you can be remembered. Your brand is a good thing to put in the homepage title. However, for search engine results, having words describing the goods or services you offer will give you better results.

It's important that you find the keywords that work best for the goods and services you are offering on your website. Below is a simple guide to coming up with the best title for your homepage. It's a good idea to keep several browser windows up and a spreadsheet as well.

1. Bring up the "Overture Inventory" volume checker online. Search for your particular type of goods or service and record the response on your spreadsheet.

2. Go to "Wordtracker" in a different window and if you are not a member, sign up for a free trial. With the Wordtracker wizard tool, do the same search as you did above. Then, record the response on your spreadsheet.

3. Bring up "Google AdWords" in a different window and go to the keyword tool. Search for the same keywords as above. Make sure you choose "use synonyms". Record the results on your spreadsheet then go to the "estimate search traffic" option and record those results.

4. Review your spreadsheet and notice that the data is divided into three areas. Look at each set of data and take out any keywords that don't apply.

5. Next, arrange each of the data sets based on search volume. Go through and mark the terms that apply to your website with the best search volume. Carefully review your choices. You want to end up with a total of ten keywords when you are done.

6. After you have a list of potential keywords, try putting them into sentences. Your homepage title should contain between 4 and 11 words. The shorter the title, the more value the words contain. For long titles, the words become less valuable as you go from left to right so your best keywords have to be near the front of the title.

Google applies what is called "spanning" to titles, which means it is possible to skip words in the title but have the words skipped retain relevancy if they fit in with the search that is done. You have to have a clear understanding of how this works. For example, if your homepage title is "Interior Design Services Missouri" and a search is done for "Interior Design Missouri", your website shows up in the results because Google skips the word "services" while still seeing that your website has relevance. If you use both spanning and the left side rule, you can put together a good title for your homepage that will include all the keywords that people would search for. You need to be sure it isn't too long, though, because that can hurt you.

These six steps help you create a good title for your homepage. Put it into use and keep an eye on how well it works out. Monitor the keyword results to make sure you don't need to make small changes to the title like changing words, moving words, changing the length, and so on. Give the keywords time to work before changing things up, though. You need patience in order to find the right title for your homepage.